Families are searching for answers about technology and their children more than ever. That’s where Google wanted to help out. By stepping in and creating a site dedicated to just that, helping families with technology. Everything from how much screen time is too much for my child to what are some fun online resources I can share with my child. Helping educate parents and children in a technology world that changes everyday.

I was extremely fortunate to be brought in to help design a user interface and build the site from the ground up.

Samsung wanted to turn users into brand advocates, but most of their users don’t know about the company. So we uncovered the brand’s most incredible untold stories and presented them in a new way. Each chapter had a unique digital interaction—from discovering the meaning of Samsung’s name in 360, to building the phone the world said was impossible, to answering the first phone call from the top of Everest. Following the launch, Brand Preference went up by 21% and Brand Pride increased by 14%—showing that Samsung had stories powerful enough to change perceptions. They just needed to be told.

Most of us know who Verizon is and what they do. They’re the largest wireless carrier in the united states and with 121 million subscribers that makes their impact and influence quite large.

With such a large impact they wanted their business arm to be as impactful as their consumer facing side. Thats where the site and how it can have an impact on the expansion of this particular section and my design skills come into play.

OpenFin is a financial technology company that provides a unified layer of applications for financial services. Their technology is a platform and ecosystem for financial applications, which allows their clients to unite in-house and third-party applications together in both display and functionality.

Their primary audience is Innovation Heads and C-Siute leads within Enterprise companies. Closely behind that are Engineer leads & teams in Startups to promote growth of customer base and industry adoption.

As a UX/UI designer I was brought in to make a better user experience and well rounded site experience across the web and mobile.

In September 2016, Accenture Strategy launched in France. They were looking for a “Splashy Viral Event” (definitely their words) to announce their arrival.

So after concepting long and hard we came up with the very first symphony written by AI performed by humans.

We gathered a collection of business articles that expressed French sentiment on technology, the state of the markets, and how technology will impact business in the future. We then collaborated with a data technologist named Hannah Davis who built an algorithm that turns text into musical notes, and a French composer to turn those notes into a symphonic performance.

We then added in Robert Hodgin to create a real-time data-driven visual display for the live performance at the Louvré in Paris the night of September 20th.

It was the perfect demonstration of humans and AI working together to make something memorable.

Why not skip that? I do it 100 times a day. How about making content consumers want? That they seek out and laugh/cry at? Something helpful, maybe? Otherwise, the skipping will continue.

We brought in innovators from Oculus, Facebook, and VRVE; and content creators like Dan Harmon, Morgan Spurlock, Michael Hurwitz, LA Reid, Timbaland, and Ira Glass to shed light on new ways of telling a brand story.

During the event, we were in a basement studio on-site with an improv team from UCB, making real-time content meant for social channels based on briefs received via text messages from the 200 CMOs in attendance. We had 10 minutes to concept, shoot, and edit each “brief”. In 3 hours, we filmed 14 shorts for a variety of clients.

The next day we launched a SquareSpace site to house the content for client approval:

http://www.digitaslbi.space
pw:newfronts2016

Taking a cue from the company’s founding principle of The People’s Opera, we created metaphorical windows positioning New York City as inspiration.

Plantronics was looking to excite their partners with the launch of the M100; a slim and sleek new bluetooth headset. We played on its form, which echoes a surfboard, while acknowledging Plantronics’ heritage in Santa Cruz, California. The result is a fun VW van to support the message,
“The smartest way to Talk and Surf”