Print Archives – WesleyJones https://wesleyjones.net/work_genre/print/ The Portfolio of Wesley Jones Wed, 18 Sep 2019 18:32:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://wesleyjones.net/wp-content/uploads/2017/04/cropped-Favicon_Wesley-32x32.jpg Print Archives – WesleyJones https://wesleyjones.net/work_genre/print/ 32 32 Skip Ads https://wesleyjones.net/work/skip-ads-2/ Tue, 11 Apr 2017 23:06:49 +0000 http://wesleyjones.net/?post_type=work&p=10244 The post Skip Ads appeared first on WesleyJones.

]]>

People don't skip ads because they dislike them, but because they get in the way.

Service

Branding, Design, Event Space, Webdesign, Presentation, Social Media,

Client

DigitasLbi NewFronts

Role

Designer & ACD

Digitally, brands keep yelling louder, pushing more pre-roll, and working to find ways around ad-blocking technology. Maybe the banner ad or the :30 seconds of "wait for it" aren't interesting.

Why not skip that? I do it 100 times a day. How about making content consumers want? That they seek out and laugh/cry at? Something helpful, maybe? Otherwise, the skipping will continue.

We brought in innovators from Oculus, Facebook, and VRVE; and content creators like Dan Harmon, Morgan Spurlock, Michael Hurwitz, LA Reid, Timbaland, and Ira Glass to shed light on new ways of telling a brand story.

During the event, we were in a basement studio on-site with an improv team from UCB, making real-time content meant for social channels based on briefs received via text messages from the 200 CMOs in attendance. We had 10 minutes to concept, shoot, and edit each “brief”. In 3 hours, we filmed 14 shorts for a variety of clients.

The next day we launched a SquareSpace site to house the content for client approval:

http://www.digitaslbi.space
pw:newfronts2016

The post Skip Ads appeared first on WesleyJones.

]]> Crush IT https://wesleyjones.net/work/crush-it-2/ Thu, 13 Apr 2017 17:13:11 +0000 http://wesleyjones.net/?post_type=work&p=10314 The post Crush IT appeared first on WesleyJones.

]]>

Chiquita Crushies

HAVE YOU CRUSHED IT TODAY?

READ MORE

Take Chicago by storm, on the streets, in the stores, and online.

Client

Chiquita

Agency

Co:Collective & Creativefeed

Role

Design & Art Director

Chiquita was looking for help on launching a test campaign in Chicago during the summer for their new product Crushies.

Creating a new look and feel, tag line, social media campaign, viral campaign, and product photography made it an exciting and well-round project to work on.

The post Crush IT appeared first on WesleyJones.

]]> NYC Opera https://wesleyjones.net/work/opera/ Wed, 12 Apr 2017 22:53:21 +0000 http://wesleyjones.net/?post_type=work&p=10272 The post NYC Opera appeared first on WesleyJones.

]]>

Client

NYC Opera

Agency

Creativefeed

Creative Direction

Gareth Chisholm, Dave Hepp

Designer / Art Direction

Jonathan Sandrige & Myself

Photographer

Tod Seelie

The ask was simple, design a campaign identity for a season of the New York City Opera.

Taking a cue from the company’s founding principle of The People’s Opera, we created metaphorical windows positioning New York City as inspiration.

The post NYC Opera appeared first on WesleyJones.

]]> SXSW Interactive https://wesleyjones.net/work/sxsw-interactive/ Sat, 14 Jan 2017 04:49:53 +0000 http://wesleyjones.net/?post_type=work&p=9856 The post SXSW Interactive appeared first on WesleyJones.

]]>

SXSW Interactive

A PHYSICAL REFLECTION OF SOCIAL NETWORKS

READ MORE

We created 25 blank moleskin books to be passed around by people at the festival.

Client

Just for us

Agency

Creativefeed

Role

Designer & Art Director

Attendees were encouraged to write, draw, review, or just throw a sticker on the books and then pass it on. The person who got to the last page would then mail the book back to Creativefeed with the pre-paid envelope that was tucked into the back of the book.

Each book was screen printed and the full set of 12 made a ‘puzzle-like’ larger design. Once the books are returned, the contents will be scanned and posted online as documentation to represent the physical interaction of the 25th SXSW.

The post SXSW Interactive appeared first on WesleyJones.

]]>