Branding & Identity Archives – WesleyJones https://wesleyjones.net/work_genre/branding-identity/ The Portfolio of Wesley Jones Wed, 08 Feb 2023 16:03:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://wesleyjones.net/wp-content/uploads/2017/04/cropped-Favicon_Wesley-32x32.jpg Branding & Identity Archives – WesleyJones https://wesleyjones.net/work_genre/branding-identity/ 32 32 Verizon Business https://wesleyjones.net/work/verizonb/ Thu, 02 Feb 2023 04:45:26 +0000 https://wesleyjones.net/?post_type=work&p=10910 The post Verizon Business appeared first on WesleyJones.

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Client

Verizon

Agency

Huge

Role

UI Designer

Verizon as a go-to partner for expert advice, helpful information, and thought leadership...

Most of us know who Verizon is and what they do. They’re the largest wireless carrier in the united states and with 121 million subscribers that makes their impact and influence quite large.

With such a large impact they wanted their business arm to be as impactful as their consumer facing side. Thats where the site and how it can have an impact on the expansion of this particular section and my design skills come into play.

The Challenge:

Improve visitors’ perception of Verizon as a go-to partner for expert advice, helpful information, and thought leadership, thereby driving awareness, consideration, and ultimately, sales.

There is an opportunity to become an invaluable resource to visitors and elevate our position in thought leadership by creating a new, dedicated environment for information and ideas around our portfolio and offerings.

The Process:

Based off this feedback the team and I moved forward with helping create a more personalized and potentially unique navigation that would lay the groundwork for a more enriched site experience. While also including a enhanced tagging system for the large amount of content that was being added to help maximize the benefits of driving organic search.

General concept designs for a home page and design system.

Deeper exploration for the home page. Two different directions, one personalized version focused on direction 1, and alt versions for how the topic module might work.

Module and Components created.

Final desktop page designs. Mobile designs were created for each one, just not shown.

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]]> OpenFin https://wesleyjones.net/work/openfin/ Sat, 16 Dec 2017 20:57:06 +0000 http://wesleyjones.net/?post_type=work&p=10689 The post OpenFin appeared first on WesleyJones.

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Client

OpenFin

Agency

AnyBeast

Role

UX / UI Designer

A modern site for a unique financial technology company.

OpenFin is a financial technology company that provides a unified layer of applications for financial services. Their technology is a platform and ecosystem for financial applications, which allows their clients to unite in-house and third-party applications together in both display and functionality.

Their primary audience is Innovation Heads and C-Siute leads within Enterprise companies. Closely behind that are Engineer leads & teams in Startups to promote growth of customer base and industry adoption.

As a UX/UI designer I was brought in to make a better user experience and well rounded site experience across the web and mobile.

The Challenge:

OpenFin needs a new website that showcases their product’s benefits and functionality in a more business focused way. The challenge is to create a website look and feel that raises their perception and buzz within the industry.

The Process:

Based off the new identity Anybeast had been building, I needed to continue to build on the branding system while at the same time build the site. From the focus groups with the stakeholders we learned that all branded communications should elicit these emotions – confidence, honesty, and trustworthiness. While visually it should be a feeling of openness, simplicity, sophistication and energy.   

My partner and I then took this feedback and implemented it through out the design and wireframes. Once the general wireframes were laid out the creation of several conceptual design directions were developed. Then the team and I went in to executing a graphic treatment into the various benefits and themes of the Openfins products. Creating a master sketch file made it easier for us to keep the assets up to date and within the design system.

New client experience wireframes

A sampling of the master Sketch file with symbols, modules, and navigation

A few pages including home and feature sections

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]]> Skip Ads https://wesleyjones.net/work/skip-ads-2/ Tue, 11 Apr 2017 23:06:49 +0000 http://wesleyjones.net/?post_type=work&p=10244 The post Skip Ads appeared first on WesleyJones.

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People don't skip ads because they dislike them, but because they get in the way.

Service

Branding, Design, Event Space, Webdesign, Presentation, Social Media,

Client

DigitasLbi NewFronts

Role

Designer & ACD

Digitally, brands keep yelling louder, pushing more pre-roll, and working to find ways around ad-blocking technology. Maybe the banner ad or the :30 seconds of "wait for it" aren't interesting.

Why not skip that? I do it 100 times a day. How about making content consumers want? That they seek out and laugh/cry at? Something helpful, maybe? Otherwise, the skipping will continue.

We brought in innovators from Oculus, Facebook, and VRVE; and content creators like Dan Harmon, Morgan Spurlock, Michael Hurwitz, LA Reid, Timbaland, and Ira Glass to shed light on new ways of telling a brand story.

During the event, we were in a basement studio on-site with an improv team from UCB, making real-time content meant for social channels based on briefs received via text messages from the 200 CMOs in attendance. We had 10 minutes to concept, shoot, and edit each “brief”. In 3 hours, we filmed 14 shorts for a variety of clients.

The next day we launched a SquareSpace site to house the content for client approval:

http://www.digitaslbi.space
pw:newfronts2016

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]]> Crush IT https://wesleyjones.net/work/crush-it-2/ Thu, 13 Apr 2017 17:13:11 +0000 http://wesleyjones.net/?post_type=work&p=10314 The post Crush IT appeared first on WesleyJones.

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Chiquita Crushies

HAVE YOU CRUSHED IT TODAY?

READ MORE

Take Chicago by storm, on the streets, in the stores, and online.

Client

Chiquita

Agency

Co:Collective & Creativefeed

Role

Design & Art Director

Chiquita was looking for help on launching a test campaign in Chicago during the summer for their new product Crushies.

Creating a new look and feel, tag line, social media campaign, viral campaign, and product photography made it an exciting and well-round project to work on.

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]]> Flavor Face Off https://wesleyjones.net/work/flavor-face-off2/ Sat, 29 Apr 2017 03:21:31 +0000 http://wesleyjones.net/?post_type=work&p=10390 The post Flavor Face Off appeared first on WesleyJones.

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Client

Sparkling ICE

Agency

Javelin Marketing Group

Creative Direction

Marc Garbarini and Paul Greer

My Role

Senior Designer / Art Direction

Thanks for being an fan of the brand.

Sparkling ICE has some of the greatest fans in the world. Constantly posting on social networks about what there favorite flavors are, what they love paring with their drinks and where they enjoy having them. Sparkling ICE wanted to reward some of their biggest fans with the opportunity to really be apart of the brand.

So we decided the best way to be apart of the brand was to give the fans the opportunity to put their face on the bottle of their choice. In addition to this there would also be daily and weekly prizes.

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