We created 25 blank moleskin books to be passed around by people at the festival.
Client
Just for us
Agency
Creativefeed
Role
Designer & Art Director
Attendees were encouraged to write, draw, review, or just throw a sticker on the books and then pass it on. The person who got to the last page would then mail the book back to Creativefeed with the pre-paid envelope that was tucked into the back of the book.
Each book was screen printed and the full set of 12 made a ‘puzzle-like’ larger design. Once the books are returned, the contents will be scanned and posted online as documentation to represent the physical interaction of the 25th SXSW.
