Client
OpenFin
Agency
AnyBeast
Role
UX / UI Designer
A modern site for a unique financial technology company.
OpenFin is a financial technology company that provides a unified layer of applications for financial services. Their technology is a platform and ecosystem for financial applications, which allows their clients to unite in-house and third-party applications together in both display and functionality.
Their primary audience is Innovation Heads and C-Siute leads within Enterprise companies. Closely behind that are Engineer leads & teams in Startups to promote growth of customer base and industry adoption.
As a UX/UI designer I was brought in to make a better user experience and well rounded site experience across the web and mobile.
The Challenge:
OpenFin needs a new website that showcases their product’s benefits and functionality in a more business focused way. The challenge is to create a website look and feel that raises their perception and buzz within the industry.
The Process:
Based off the new identity Anybeast had been building, I needed to continue to build on the branding system while at the same time build the site. From the focus groups with the stakeholders we learned that all branded communications should elicit these emotions – confidence, honesty, and trustworthiness. While visually it should be a feeling of openness, simplicity, sophistication and energy.
My partner and I then took this feedback and implemented it through out the design and wireframes. Once the general wireframes were laid out the creation of several conceptual design directions were developed. Then the team and I went in to executing a graphic treatment into the various benefits and themes of the Openfins products. Creating a master sketch file made it easier for us to keep the assets up to date and within the design system.
New client experience wireframes
A sampling of the master Sketch file with symbols, modules, and navigation
A few pages including home and feature sections